MiuTV

MiuTV
Senior staff
Founder	mi_aquamarine (Lore: TBD)
CEO	mi_aquamarine (Lore: TBD)
Facts and figures
Headquarters	Miu Wan
Founded	April 17, 2021 (Lore: 1953)

MiuTV, legally Miu Wan Television Entertainment, is a television network operating in the Republic of Miu Wan. It is the second of two networks in the country, with the other being its rival HMBC.

History

Lore

Early history (1950-1961)

When HMBC began broadcasting in 1947, a group of citizens were dissatisfied with what they saw as a monopoly on free television, wanting to also provide programs that HMBC was unwilling to air. They lobbied the government to open bids for a second station, which happened in 1950. The newly-formed Miu Wan Television Entertainment successfully won the license, and began broadcasting on September 7 three years later, under the name Entertainment Television, abbreviated to ETV. The first day of broadcasting from 6 to 10pm consisted of programs in English and Cantonese.

Time	Program	Language
17:55	Test card	N/A
18:00	Sign on and program overview	Eng/Can
18:05	Founders' greetings	Eng/Can
18:10	Cartoon	Can
18:20	Weather report	Can
18:30	News	Can
19:00	Drama	Can
19:30	News	Eng
19:50	Weather report	Eng
20:00	Cooking program	Can
20:30	Drama	Eng
21:00	Movie	Can
21:55	Sign off and program overview	Eng/Can
22:00	Test card	N/A

The station quickly gained popularity, leading to ETV splitting into two channels, ETV-1, with Cantonese programs, and ETV-2, with English programs, on January 1 the next year. As only a small portion of the population had their own TV sets, many local restruants and tea houses installed them for patrons to watch. Not only did competition arise between ETV and HMBC, but between businesses who showed either station. Another factor of popularity for the station was a nightly film screening on both channels, which attracted many viewers.

Expansion (1961-1978)

To attract more audiences, ETV made several programming reforms. The broadcast schedule was expanded from 6-10pm to 2pm-midnight each day. ETV targeted children and teenagers in the new afternoon segment, filling the schedule on both channels with animations and variety shows. Newscasts also began covering more international topics, in cooperation with international broadcasters. In 1973, ETV also began subtitling drama and film programs in English and Chinese on ETV-1 and ETV-2, respectively, a practice which continues to this day. The first subtitled broadcasts were the 9pm movie slots on September 7, the station's 10th anniversary.

Color (1978-1985)

The first color broadcast made by ETV was the inauguration of president Kinchit Sharma in 1978. ETV partnered with several restruants throughout the country to provide public viewings of the color broadcast. ETV slowly began phasing out black and white programs from that point, starting with news and films, until the channels became full-color in 1980. That same year. ETV-1 added a morning block from 6am to noon, consisting of a new morning newscast and program repeats.

Rising (1985-2008)

More programming reforms were made to ETV. ETV-1's broadcasting hours were extended to 6am to midnight, and ETV-2's hours were extended to 9am to midnight. ETV-2 became popular with its imported series, with its viewership numbers rising to those of rival channel HMBC Hub. ETV-1 also began sourcing programs from Nansei-Gunto to compete with HMBC Jewel. In 1989, ETV-1 and ETV-2 were renamed to ETV Home and ETV World, respectively. ETV Home was extended to a 24-hour schedule in 1990, with the channel signing off for maintenance from 2-6am on Sunday mornings. In 1996, ETV launched a new website containing news and program information. On May 29, 2006, ETV World began airing Ruffist programs.

Digital TV (2008-2010)

After Miu Wan's first digital TV transmitter opened on December 31, 2007, ETV launched a trial channel, ETV HD, airing programs from both Home and World the next day. The channel closed on January 1 the next year, when it was replaced with individual channels for Home and World. ETV Home became a full 24-hour channel, while World's broadcast time was extended to 2am the next day.

Decline (2010-2016)

After 2010, new viewing habits led to ETV's decline. Viewers were increasingly watching HMBC's new digital channels. ETV attempted to compete by launching ETV Plus, which was intended to compete with HMBC Swift, however due to resource constraints its schedule mainly consisted of repeats. The younger generations were increasingly using streaming services in favor of traditional television. These led to financial constraints led to multiple worker strikes in 2014 and 2015 over wage disputes, leading ETV to enter bankruptcy protection in 2016.

New name (2016-present)

As part of a restructuring campaign, ETV aimed to target younger audiences who had either left to HMBC Swift or streaming services. At midnight on April 2, 2016, ETV Home and ETV World rebranded to MiuTV and MiuTVsix, respectively, while ETV Plus closed. The station began airing more programs for young audiences, such as anime and reality programs. This helped boost viewership numbers, not to previous numbers, but enough for the station to exit bankruptcy protection. MiuTV now sits as the 2nd most watched network in the country, behind HMBC. At 11:59pm on November 30, 2020, MiuTV and other broadcasters shut down their analog signals as part of the country's digital television transition.

Real

mi_aquamarine noticed that HarborRandom852 created a page for HMBC so he also decided to create a station.

Channels

MiuTV operates two general entertainment channels, one in Chinese (primarily Cantonese and Mandarin), and one in English. Unlike HMBC, it operates no radio channels.

Digital channel	Name	Language
56	MiuTVsix	English
59	MiuTV	Cantonese